Pre-sale 11.11.26 · Out 11.01.27

Aimee Laura
Baker.

Founder · Entrepreneur · Author

Author of The Accountable Founder, a raw, practical guide to the seven arenas every founder faces.

Meet Aimee
Author · Out 2027
The Book
The Accountable Founder · Out 11.01.2027

Own it.
Or blame it.

Title
The Accountable Founder
Pre-sale
11 November 2026
Release
11 January 2027
Format
Paperback · Hardcover · eBook · Audible
Author
Aimee Laura Baker
Publisher
Ora Press

The biggest thing standing between you and the business you want is the person in the mirror.

Seven arenas. One uncomfortable truth. Every founder faces the same choice, and the ones who build something real learn, usually the hard way, to own it every single time.

This is not a book about motivation. It is a book about ownership.

  • 01The Start
  • 02The Fall
  • 03The Grind
  • 04The Money
  • 05The People
  • 06The Client
  • 07The Self
"
The founders who build something real are the ones who stop looking somewhere else, and start looking in the mirror.
The Accountable Founder
About Aimee

A decade inside
big business.

Over a decade in executive recruitment taught Aimee one uncomfortable truth: the smartest founders are rarely the ones who succeed. The accountable ones are.

Her career has been built working with some of Australia's largest employers across media, retail, aviation, and FMCG. Today she writes, builds, and keeps one foot firmly in the boardroom.

The Accountable Founder is the framework she wishes someone had handed her at twenty five. Equally sharp for the first-time founder and the operator ten years in.

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Notes from the desk.

Letters on business, leadership, entrepreneurship, and everything in between. Plus first access to the book.